Frequently Asked Questions
For mature dogs that live indoors, most "super-premium" dog foods should be fed at a rate of about one 8 ounce measuring cup for every 25-30 lbs of your dog's body weight per day. "Mid-range" dog foods are usually required to be fed in volumes of a cup for every 15 lbs of body weight, more or less, and "low-end" cereal-based foods are usually designed to be at volumes of about a cup of food for every 10-12 lbs of body weight.
If your dog lives outdoors or is exposed to stress (if your dog "works for a living", if you run with your dog, etc.) you may have to feed more, but in every case check your dog's weight every couple of weeks to make sure that your dog isn't putting on unwanted weight. You should be able to feel your dog's ribs (especially the last three) but not too prominently. Check your dog's stools to make sure that they are firm and not loose. They should be firm, dark-colored, and not particularly smelly. If they become loose, slimy, or really smelly, try cutting back on the food volume.
Remember, every pet is an individual. Don't assume that the feeding guidelines on the bag are right for your particular pet. Try to find what's best for your particular pet.